In Search of the Real Betty Crocker – JSTOR Daily



JSTOR Daily

In Search of the Real Betty Crocker
JSTOR Daily
They needed a trustworthy spokeswoman to respond to inquiries about shrinking piecrusts and cracked cakes; no one would have had faith in baking tips signed by a businessman. “Bettyâ€� was chosen as a friendly first name, “Crockerâ€� was the last name of a …

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